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In Retail we Trust: Will Money or the Consumer Change our Industry’s Dynamic...
Topic: Retail MarketingTags: mobile marketingconsumercustomer engagementThere’s something incredibly Nineties about Back to the Future. No matter how hard you try to imagine yourself cruising on a...
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Digital Detox Boot Camp Part 1: Rethink Your Personalization Strategy
Topic: Retail MarketingTags: customer experiencepersonalization2015Put aside any fad diets you might be doing this January and invest in our digital detox! Over the next few weeks we’ll be delivering...
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Amazon (For Real This Time) Opens its First Bricks-and-Mortar Store in Indiana
Topic: Retail MarketingTags: Amazonin-storeecommerceRemember the time Amazon told us that they were going to open a store on New York’s 34th Street? Well, it never materialised did it. Masters of...
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Big Wins for SmartFocus Clients
Topic: Retail MarketingTags: awardsAt the recent Purple Apple Awards, two SmartFocus shopping centre clients won merit awards for the amazing work they have been doing in the past year. The Purple...
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Why Emotional Relevance is the future of Retail Advertising
Topic: Retail MarketingTags: retaildigital marketing advertisingI read an article recently that talked about technology featuring in the new Minority Report TV show. For the 2002 film of the same name,...
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Warum emotionale Relevanz die Zukunft der Einzelhandelswerbung ist
Topic: Retail MarketingTags: marketingKürzlich bin ich über einen Artikel gestolpert, der sich mit Technologien aus der neuen TV-Serie „Minority Report“ befasste. Bei der Produktion des gleichnamigen...
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How can retailers better position themselves during peak sale periods?
Topic: Retail MarketingTags: retailChristmas marketingBlack FridayI have a confession to make. I was not AT ALL impressed with the Black Friday/ Cyber Monday offering served to my inbox this year....
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2017 high street woes and how technology can save the day
The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period. The retailer’s share price took a 14% hit and its CEO made a statement saying people...
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2017 high street woes and how technology can save the day
The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period. The retailer’s share price took a 14% hit and its CEO made a statement saying people...
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How digital marketing techniques can help entice customers in-store
Convenience is an important aspect in our always connected, fast-paced lives and let’s face it, Christmas shopping is time-consuming. Debating whether to brave the cold and hit the high street or...
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