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On the Tenth Day, Our True Love Gave to Me: Top Five Christmas Social Media &...
Topic: Retail MarketingTags: ChristmasAre you ready for the tenth, yes the TENTH, instalment of our #12SmartDaysofChristmas? Today is all about social media and marketing fails. Season of love and joy?...
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On the Eleventh Day, Last-Minute Larrys Panicked! Here’s How to Help Your...
Topic: Retail MarketingTags: Christmas“Don’t tell them your name, Pike!”, “Don’t panic!” and other classic Dad’s Army quotes that are bound to be rerun this Christmas beautifully sum up how Christmas...
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What Was the UK’s Favorite Christmas TV Ad of 2014?
Topic: Retail MarketingTags: TV advertisingChristmassocial reachsentiment analysisJohn LewisLidlSainsburysM&SBootsIt’s that time of year again, when we’re all gathered in the lounge waiting for...
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On the Twelfth Day of Christmas, We Gave to You: An Alternative Christmas...
Topic: Retail MarketingTags: ChristmasWe’ve done it. We’ve made it to Day Twelve of our #12SmartDaysofChristmas!Our finale piece to this festive extravaganza is a musical gift in the guise of a Spotify...
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The Dilemma of Delivery Charges in Online Sales
Topic: Retail MarketingTags: ecommercedeliveryLast weekend, I bought a new bed. The whole process was very smooth; choosing the bed, testing it out, picking the mattress and deciding on the color all...
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Five Surprising Stats From 2014 That Will Help Shape Retail in 2015
Topic: Retail MarketingTags: retailecommercemobile marketingThey think it’s all over, it is…soon! 2014 is now almost a memory, but what a year it has been. Before we sing in 2015, it’s important to...
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In Retail we Trust: Will Money or the Consumer Change our Industry’s Dynamic...
Topic: Retail MarketingTags: mobile marketingconsumercustomer engagementThere’s something incredibly Nineties about Back to the Future. No matter how hard you try to imagine yourself cruising on a...
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Digital Detox Boot Camp Part 1: Rethink Your Personalization Strategy
Topic: Retail MarketingTags: customer experiencepersonalization2015Put aside any fad diets you might be doing this January and invest in our digital detox! Over the next few weeks we’ll be delivering...
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Amazon (For Real This Time) Opens its First Bricks-and-Mortar Store in Indiana
Topic: Retail MarketingTags: Amazonin-storeecommerceRemember the time Amazon told us that they were going to open a store on New York’s 34th Street? Well, it never materialised did it. Masters of...
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Big Wins for SmartFocus Clients
Topic: Retail MarketingTags: awardsAt the recent Purple Apple Awards, two SmartFocus shopping centre clients won merit awards for the amazing work they have been doing in the past year. The Purple...
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Why Emotional Relevance is the future of Retail Advertising
Topic: Retail MarketingTags: retaildigital marketing advertisingI read an article recently that talked about technology featuring in the new Minority Report TV show. For the 2002 film of the same name,...
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Warum emotionale Relevanz die Zukunft der Einzelhandelswerbung ist
Topic: Retail MarketingTags: marketingKürzlich bin ich über einen Artikel gestolpert, der sich mit Technologien aus der neuen TV-Serie „Minority Report“ befasste. Bei der Produktion des gleichnamigen...
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How can retailers better position themselves during peak sale periods?
Topic: Retail MarketingTags: retailChristmas marketingBlack FridayI have a confession to make. I was not AT ALL impressed with the Black Friday/ Cyber Monday offering served to my inbox this year....
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2017 high street woes and how technology can save the day
The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period. The retailer’s share price took a 14% hit and its CEO made a statement saying people...
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2017 high street woes and how technology can save the day
The UK clothing retail giant Next recently reported worse than expected sales figures for the 2016 holiday period. The retailer’s share price took a 14% hit and its CEO made a statement saying people...
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How digital marketing techniques can help entice customers in-store
Convenience is an important aspect in our always connected, fast-paced lives and let’s face it, Christmas shopping is time-consuming. Debating whether to brave the cold and hit the high street or...
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