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At the recent Purple Apple Awards, two SmartFocus shopping centre clients won merit awards for the amazing work they have been doing in the past year. The Purple Apple Awards are the only awards, which recognise and reward effective shopping and town centre marketing within the UK retail property sector.
Ellandi which owns the Swan Centre in Eastleigh, won a Purple Apple merit award in technology for their SmartRewards mobile app, built by SmartFocus, and their use of beacons throughout their shopping centre. The app has been downloaded by 2800 shoppers and helped to drive loyalty and engagement among customers and increased sales and revenue by offering promotions and offers.
"The Swan Centre is extremely proud to have won a Purple Apple Merit Award for Strategic Marketing with our SmartRewards app. We would like to thank SmartFocus for all their hard work and all our shoppers who have used the app to collect points and redeem unique offers from our retailers. We are looking forward to continued innovation bringing further improvements to our customers' experience," Andrea Williamson, Marketing Manager, The Swan Centre.
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Meadowhall, which put on a Ladies Night in 2014, won a Purple Apple merit award for strategy. SmartFocus built an app for the Ladies Night event and installed beacons throughout the centre linked to hotspots. At the one day event, the app was downloaded over 500 times in 3 hours, there were almost 500 offers redeemed and the 120 hotspot offers were all redeemed in the first 52 minutes. The event was so successful that another one is planned for this June.
We are very proud that these fantastic clients of ours were recognised by Purple Apple.
If you would like to know more and find out how our solutions can help your business win awards get in touch.
